Who doesn’t love pizza!

We were elated to work on Pizza Kingdom, a mobile pizza shop based out of Canada. It specializes in sourcing the special wheat and cheeses directly from Italy.

We had worked with Ben (Founder of Pizza Kingdom) on a couple branding projects before and it was the first time we were doing a project with him from scratch.

Scope: Logo Design, Van Vinyl Design, Menu Design, Apparel Design, Pizza Boxes, Stationery, Cups and more

Brief: The idea was to create a brand which could resonate with the youth and be full of illustration. Ben liked the idea of using yellow and red which could signify cheese pepperoni/tomatoes.

While ideating the logo concepts we came up with a variety of options that led to a solid groundwork to build up the perfect logo. We decided to literally showcase what’s most intriguing about the pizza which was the pizza itself and a crown on top of it to indicate Pizza Kingdom. Inculcating the brand value and its core product, we came up with a dual logo with a monogram and font placed adjacent to each other.

The logo’s primary colours include yellow, red and black symbolising a pizza