ForestFuse is an excellent self-care brand which Samurais have personally used and love. It manufactures/sources a variety of products like natural soaps, bathing butters, organic oils, straight from the farm rose water, bath salts and a lot more exciting products.

After the initial pilot was successful with a not-so-great brand identity, Samurai Designs were tasked with creating a brand identity which showcased its roots and ethos which were pure, grounded, organic, sustainable and contemporary.

While ideating the logo concepts we came up with a variety of options that led to a solid groundwork to build up the perfect logo. Inculcating the brand value and its core product, we came up with a simple font logo with its monogram integrated into the logo representing a forest/nature.

The logo’s primary colours include beige and rust symbolising purity and the spirit of contemporary India as its brand promise